Wednesday, 21 October 2009

eTourism: Horizons – ENTER 2010 Conference in Lugano, 10-12 February 2010

Lugano in Switzerland will host the 17th ENTER conference from 10-12 February 2010. ENTER, organised by the International Federation for IT in Travel & Tourism (IFITT), is a unique forum for academic, industry and destination managers to explore and discuss both cutting-edge applications as well as the future of Information and Communication Technologies (ICT) for the tourism industry.
ENTER has a long-lasting tradition and was founded in Austria, where the first ENTER took place in Innsbruck back in 1994.

I will also participate actively at ENTER with at least two presentations. My blog post on The Next Generation of NTO Tourist Information Portals had the positive side-effect that Dimitrios Buhalis, Programme Chair of ENTER 2010, invited me to organise a session and talk about just that topic.
Moreover, I will contribute to a workshop on the Google Online Marketing Challenge and report on my personal experience with this excellent project for Universities. I have implemented the Google Online Marketing Challenge in my Master degree module on E-Marketing in the last summer semester and it was truly a great success for both the students as well as for the clients for which the students carried out search engine marketing campaigns using Google AdWords.

The three ENTER tracks, namely Research, Destinations and Industry are designed in a way that enables maximum exchange of information and interaction. State-of-the-art research and industry case studies on the application of ICT to travel and tourism will be explored in about 150 presentations and panel discussions. The programme includes topics such as Web 2.0, Travel 2.0 and social networking, eBranding and brand integrity, ICT for regional development, Web 3.0 and Travel 3.0, online marketing, mobile solutions, location based services, usability and web design, and many more.
A range of innovations will be introduced alongside ENTER 2010 including a Bloggers Summit, live tweets #ENTER 2010, a YouTube channel and many more.

Besides the great variety of the presentations, I have to admit that ENTER conferences are also famous for their social (late night) programme and the excellent opportunity for connecting and networking with people from all over the world. Rumour has it that for some these are the only reasons for attending.

Very well then! See you at ENTER 2010!

For more information on the ENTER 2010 conference as well as the latest programme and registration details visit

1 comment:

  1. Hey this will be a great conference and look forward to your contribution Christian