Tuesday, 29 September 2009

Workshop: "m-Tourism - Innovative Mobile Services for Tourism", Salzburg, 8 October 2009

M-commerce is said to be a booming industry and the penetration with smart phones, notebooks and netbooks which allow mobile Internet access is growing. Nine out of ten Austrians use a mobile phone. (Source: Statistik Austria)

Apple’s iPhone and BlackBerry’s Curve and Google phone offer Web browsing at acceptable speeds and resolutions. Although, advanced services of the mobile phone - like surfing the Internet or paying for travel products and services via the mobile phone - have not yet been frequently used. 35% of the Internet users in Austria currently use the Internet wireless via a laptop or a notebook (Source: Statistik Austria), however the percentage of Internet-users via mobile phones is still rather low (see graphic % of mobile subscribers below).

Especially location-based services offer a great potential for tourism as they can add value for the tourist when staying at the destination. The mobile device can e.g. serve as a visitor guide to provide the tourist with real-time information about local attractions, events, accommodation etc. on the move. However, so far there are not many profitable solutions available, because of barriers such as connection and roaming costs for using data services.

SalzburgResearch organises a workshop (presentations will be in German) on m-commerce and addresses questions such as:
  • What are the advantages and shortcomings of current mobile technologies?
  • How will iPhone, Blackberry and Google mobile phone change the market?
  • Which are sustainable business models for m-commerce?
  • What is useful and relevant content for mobile applications and services and where does it come from?
The programme:
  • "Location-based Services im Tourismus - Quo Vadis?", Markus Lassnig, e-Tourismus-Kompetenzzentrum e-Motion
  • Tripwolf iPhone Reiseführer“, Alexander Trieb, Tripwolf, and Nicolas Göll, Salzburg Research; www.tripwolf.com/de/page/iphone
  • Wikitude“, Andreas Hauser, Mobilizy; www.mobilizy.com/de/deber-unsenabout
  • "Neue Möglichkeiten im m-Tourism durch Quick Response Codes“, Johannes Meinhart, Regionalmanagement Oberösterreich, www.salzkammergut.mobi/

Participation at the workshop is for free!

Date: 8 October 2009, 2-5 pm
Location: Salzburger Techno-Z, Gebäude Nr. 3, Veranstaltungszentrum Raum A, Jakob-Haringer-Straße 5, 5020 Salzburg
Further information: www.salzburgresearch.at/newsroom/news.php?news=233

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