Wednesday, 23 September 2009

2nd Online Tourism Marketing Conference - El Gouna, Egypt. 14 - 18 Dec 2009

The 2nd Arab International eTourism & Online Marketing Conference will be held in El Gouna (Egypt) from 14-18 December 2009, and I am honoured to be invited as a speaker and run two workshops at this profound multi-cultural conference:
Workshop 1: User Oriented Web Design,
Workshop 2: Web Content Creation and Web Content Management

The objectives of the conference are to create awareness, educate, and update the travel and tourism industry with sound online strategies to improve sales and profits with minimum costs and efforts. The 2nd Arab International E-Tourism & E-Marketing Conference will cover important tourism topics such as online marketing, search marketing, social media, and online brand reputation.

The conference is under the patronage of the Arab Tourism Organization/League of Arab States, and organised by the International Organization of the E-Tourism Industry (IOETI), in collaboration with The Egyptian Ministry of Tourism.

I already participated with a presentation on "Website Performance Measurement" at the 1st Online Tourism Marketing conference which was hosted in beautiful Sharm-el-Sheik last year. More than 300 delegates from African, Arab and European countries attended the conference last year and it seems this number will be topped this time. Besides the knowledge-transfer through cutting-edge presentations the conference is also and ideal platform for networking.

Evolving tourism through technology
Creating the right technology infrastructure is essential for economic development in the tourism industry, particularly in developing countries. In July 2006, UNWTO and Microsoft announced a Public Private Partnership to help countries leverage the opportunities offered by tourism, through the use of ICT. The partnership was created as part of both organisations’ commitment to the Millennium Development Goals as a force to alleviate poverty and promote sustainable development.

The Internet penetration (in % of the population) in Africa is with nearly 7% extremely low compared to a world mean of 25%. (Source:, March 2009). Egypt has an Internet penetration of 16% (Source:, March 2009) and is amongst the most developed African countries in terms of Internet penetration. By the way: 71% of the population were online in Austria in 2008 (Source: Austrian Internet Monitor 2009).

English is still the dominant language in the Internet, spoken by nearly 30% of all users. Arabic only accounted for 4% of the Internet users in 2008. However, Arabic has seen an explosive growth between 2000 and 2008 of 2063% and is likely to overtake German, French and Japanese in the next couple of years.

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